Quaker State has announced its partnership as an official sponsor of the NFL in Mexico, consolidating its strategy to connect with the local market and take advantage of the popularity of American football. The alliance, presented on November 28, 2024, is based on shared values ​​such as high performance, improvement and resilience, which both the brand and the league seek to transmit to their audiences.
In 2023, the NFL generated $2.35 billion in sponsorship revenue, reflecting 15% growth driven by sectors such as automobiles, health and entertainment. In this scenario, Quaker State will use the NFL platform to promote its line of functional fluids, recognized for their ability to guarantee efficiency and protection in high-performance engines.
Ricardo Ibarra, CEO of CS Shell & Quaker State, underlined the synergy between the philosophy of both brands:
"In American football, as in engines, each component must work as a team to achieve exceptional results. This alliance reinforces our commitment as a resilient and innovative brand."
The collaboration will include activations and promotions to bring the brand closer to key consumers, such as mechanics and auto parts stores. Arturo Olivé, General Manager of NFL Mexico, celebrated the alliance, highlighting its impact on the consolidation of both brands as leaders in their sectors.